Coronavirus: Netflix to Reduce Video Quality to Reduce Internet Traffic

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Corona Virus Effect on Netflix

Netflix has decided to voluntarily lower the quality of its video streams in Europe for a period of 30 days, by reducing the “bit rate”, that is to say the amount of digital data sent per second (between 8 and 18 Mbit / s for HD for example). The goal is to drastically reduce the traffic generated by homebound users.

“We estimate that this will reduce Netflix traffic on European networks by around 25% while ensuring good quality for our users,” Netflix said in a statement.

This initiative follows a discussion between Thierry Breton, European Commissioner for the internal market, and Reed Hastings, CEO of Netflix, last Wednesday.

“Teleworking and streaming are very useful, but the infrastructure can be strained. To secure Internet access for all, let’s move to standard definition when HD is not needed, “said the commissioner in a tweet.

According to Cloudflare, Internet traffic increases by 10 to 40% in the countries affected by Covid-19, depending on the degree of containment.


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